Geico’s Cavemen Might Get Their Own Show
You’ve seen the increasingly popular “So easy a caveman can do it” Geico© insurance commercials, featuring cavemen who exist in our modern day – cavemen who feel insulted by the insurance company’s claim in their advertisement that logging on to their website and getting quotes for auto insurance is so easy that even a caveman could do it. One of the cavemen angrily confronts the Geico© executive who apologizes and says, “We didn’t know you still existed.”
The fresh commercial’s theme has been so celebrated that several other commercials for the insurance company featuring the cavemen have spun off from it. One caveman visits with his therapist, two of them meet and chat with the Geico© executive over a meal at a sophisticated restaurant (one is so disgusted he’s lost his appetite and won’t order), and then a commercial features a group of them at a party at one of their homes (in which one of them is being shunned and has upset the group by switching to Geico© for the savings.)
In each of the commercials, the cavemen are portrayed as intelligent and sophisticated; they are evolved in every sense outside of their appearance, which is the comedic aspect of the advertisement.
Walt Disney’s ABC will fund the pilot and the resulting sitcom should it near to be, featuring cavemen as in the Geico© commercials. Geico©, the insurance company, will have no part in creation of the explain. Says the company’s Vice President of Marketing, Ted Ward, “We sell car insurance. We don’t make TV shows.” But Mr. Ward is excited about the prospect of the show; “We are exasperated to have an opportunity to do brand extension.”
Geico© will, however, collect royalties from the use of their characters.
The blurred line between entertainment and advertising is often crossed. Product placement is a popular form of such advertising. That is a practice in which in a program a clear brand or product is shown. It seems as though now, however, advertisers and marketing executives want to take it a bit further and create forms of entertainment around advertisements for their products. Years ago the program “The Colgate Comedy Hour” was a program sponsored by the advertisers.
The prehistoric men will be struggling to deal with modern day America and the discrimination they face in it. The setting for the show will be Atlanta, Georgia. The sitcom will simply be called, “Cavemen.”
Source: MSN Money: http://articles.moneycentral.msn.com/Investing/Extra/AreGeicoCavemenReadyForPrimeTime.aspx
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Filed under Usaa Car Insurance by on Dec 13th, 2011. 
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